The many international trophies that stand on the shelves and hang on walls of the Aalborg company Bedtime Digital Games are all tangible evidence that the company's games have taken the gaming industry by storm.

- Our ambition is clearly to become one of the best in the world to make the type of games we make, says Klaus Pedersen, CEO of Bedtime Digital Games, with conviction.

Compared to most other game developers, Bedtime Digital Games has a more academic approach to the challenges they encounter along the way. Klaus and his partner Jonas Byrresen are both former AAU students. They run their successful game business, among other things, by drawing on the methods they acquired during their time as students and therefore feel well equipped to navigate various business cases.

FUNNY GAMES ARE A SELLER

Since the company's start in 2013, it has been the goal to become known within a genre of computer games that they themselves describe as "quirky". In Back to Bed, which was the first game they launched, the player in a surreal dream world must help the sleepwalker Bob safely back to bed. The game was received with wide enthusiasm and created the basis for more game development in similar universes.

The breakthrough came with the PC game Figment. The player travels into a person's subconsciousness in a surreal dream universe to solve tasks that will end all nightmares. Figment is both a box office success and winner of countless international awards, not least for its very special visual expression. The successful graphics look hand-painted and are created by transferring principles from traditional art, e.g. the brush strokes in oil paintings, to the game's digital universe.

- In 2016, we applied for innovation funds with the aim of developing the visual side of our game. Our application went through and enabled us to hire two people to work solely on developing a process and graphical tools for an entire game. Figment is partly a result of the process and has given all our games a graphic brand that sets us apart from the competition, says Klaus Pedersen and adds that we have not seen the last of the Figment universe.

HIGH LEVEL GRAPHICS ACROSS PLATFORMS

Figment came out for PC a few years ago (article from 2019). Currently, the company is very close to releasing the game for Playstation and Mobile.

- Our particular visual style is not exhausted and we are still refining it. We do not compromise with our graphic level across game platforms, says Klaus Pedersen and adds that a Bedtime game takes at least three years to develop.