Real-Time Analytics for Professional Football Clubs

What problem are you aiming to solve with your idea/startup?
Football analysis today is largely manual and time-consuming, especially during matches where decisions need to be made quickly. As a result, important patterns and situations are often not identified in time to influence the game. This is exactly what we are working to automate through live analysis based on players’ positional coordinates. The purpose is to give the coaching staff a better overview in a hectic match and save time on manual analysis work.

How has the AAU Startup Grant contributed to your development?
The AAU Startup Grant has enabled us to fully focus on developing our platform and collaborating with clubs. The funding has been crucial in allowing us to test and further develop our solution in real-world professional environments.

What are your next steps?
We are now working on scaling the solution to more leagues and markets, as well as further developing the platform with new areas of analysis. At the same time, we continue to develop new features so that we can create even greater value before, during and after the match. Today, we work with several professional clubs both in Denmark and internationally.